BIGGIE INSPIRES
Optimo Cigars
The Notorious B.I.G. received plenty of love the Brooklyn way this past fall thanks to Optimo Cigars. In honor of the 25th-anniversary of Biggie's classic 1994 album 'Ready To Die', we created a one-of-a-kind art contest that culminated in 3 larger-than-life murals, 170 Biggie Inspired works of art, and one epic evening.
Services - Social, Digital, OOH, Events, Influencers
50+mm
EARNED IMPRESSIONS
170+
ORIGINAL WORKS OF ART
It all started in social.
Our art contest, held on Instagram and Twitter, invited artists from all interests to share their Biggie Inspired artwork. The two winners would have their pieces become part of hip-hop history as larger-than-life wall murals in Brooklyn and featured at the Biggie Inspires Gallery Exhibit & Celebration.
25-years later Biggie still inspires
With over 170+ submissions from around the world the impact Biggie had on culture was clear.
BIGGIE STILL INSPIRES
170+
ORIGINAL WORKS OF ART
170+
ORIGINAL WORKS OF ART
170+
ORIGINAL WORKS OF ART
Celebrating the legacy
On Sept. 13th, the 25th-anniversary of Ready To Die, we revealed the winners and celebrated BIG in Brooklyn style with his friends, family, and few other big names.