DELL
Innovation Series
There is a common misconception that technology is impersonal, but what we don’t often see is the humanity that goes into every invention and product.
At their heart, the four stories are about how these products develop out of the priorities and human understanding of the employees. Passion for design, craftsmanship, and service translates so beautifully on screen. Like in Jiro Dreams of Sushi or the Art of Design, we want to show people who are so truly focused and driven by a concept that it is distilled into their work and trasfers into the tactile experience of people who use their product.
Content Creation for Social
We approached the shoot in two stages to capture both video and stills on location. A location heavy shoot requires a lot of traveling so the planning and workflow for the day is key capturing multiple pieces of content quickly over multiple days.
